EYE SHAPE GUIDE

Everyone’s eye shapes are different, darlings! Eye shape can be characterised into 4 common groups – almond, downturned, round and hooded eyes – and each variety is gorgeous in its own unique way.

Understanding which eye shape you have is useful for knowing how to apply eye makeup. Different eyeliner placements and eyeshadow styles are flattering on different eye shapes, so knowing your eye shape helps you to create easy, effortless eye looks that ENHANCE and ILLUMINATE the LOOK of your natural features.

Discover how to identify each eye shape below, then study in the mirror to uncover which eye shape you have!

Discover what eyelash is the best for you!

ALMOND EYES

Of all the eye shapes, almond eyes are the most naturally similar to the lifted and defined look that a winged eyeliner aims to create. Almond eyes are oval shaped, mimicking the shape of an almond nut, which means they are wider than they are tall, helping them to appear naturally elongated. 

What we recommend: Doja Cat, Catfish, Perfect lash

DOWNTURNED EYES

If your upper lash line curves downwards at the outer corner, this is known as having downturned eyes. As downturned eyes descend towards the lower lash line, the upper lid appears bigger and has a greater surface area for eyeshadow. To identify downturned eyes, focus on the outer-most part of the eyes – if they appear to point downwards rather than upwards and outwards, then your eyes are downturned.

What we recommend: Lily, Catfish, Perfect lash, Daisy

HOODED EYES

When the eyelid is partially or completely hidden by a fold of skin underneath the brow, this is referred to as the eyes being ‘hooded’. With hooded eyes, skin acts like a hood for the eyelid which makes it less visible than with other eye shapes. Some people are born with hooded eyes, and some people’s eyes become hooded as the skin droops with age. Eyes can be hooded to less or more of a degree than others; to decide if you have hooded eyes, focus on how much of your lid you can see – if you have a fold that partially shrouds your eye, then your eyes are hooded.

What we recommend: Perfect lash, Catfish, Lily, Daisy, Doja Cat

ROUND EYES

Eyes that are similar in width and length are called round eyes because of their circular shape. Round eyes are far less angular than other eye shapes, typically having a well-defined crease with a soft curvature that complements their natural roundness.

What we recommend: Drama Queen, Catfish, Game changer, Lily, Daisy, Doja Cat